#Month calendar template microsoft word full
#Month calendar template microsoft word free

Link to published post, including any tracking info (like UTM parameters).Visuals (e.g., photo, video, illustration, infographic, gif, etc.).That way, you can get the most out of your social calendar. Map out the information and functions that are most important to you.

#Month calendar template microsoft word full

For example, a small business owner doing their own social posts will likely have a much simpler calendar than a large brand with a full social team. Your social media calendar won’t look exactly like anyone else’s. Decide what your social media calendar should include That way, you don’t get overwhelmed creating everything yourself. The audit you completed in step 1 will help you determine which channels are the best fit for your business.ĭon’t forget to schedule user-generated content and curated content. You’ll also need to determine which social channels to use for which types of content.

20 percent of your posts promote your business or drive conversions.

80 percent of your posts inform, educate, or entertain.

One-third of your social posts involve personal interaction with your followers.

One-third of your posts share curated content from industry thought leaders.

One-third of your posts promote your business or drive conversions.

There are a couple of standard marketing strategies for content mix that you can use to get started: The social media rule of thirds Choose your social media channels and content mixĭeciding what kinds of content to post is a key part of your social media strategy - and an important step to building a social media calendar.

#Month calendar template microsoft word free

Hot tip: Sign up for a 30-day free Hootsuite trial, and use our all-in-one analytics dashboard to easily analyze your performance and track competitors in one spot. Look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Your competitors’ activity that you can learn fromĪs part of your audit, note how often you’re currently posting on each social network.Key metrics for measuring future success on each platform.Gaps, underwhelming results, and opportunities for improvement.Your most successful posts, campaigns and tactics.Who’s accountable for what on your team.Your target audience, their demographics and personas.Goals and KPIs for each branded account by platform.

Impostor accounts and outdated profiles.

Use our free social media audit templateto create a precise, up-to-date record of: Audit your social networks and contentīefore building your social media posting calendar, you need a clear picture of your existing social media accounts.